Pat Kirk Ltd

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PAT KIRK LTD PRIVACY NOTICE

The importance of your privacy

At Pat Kirk Ltd we take your privacy seriously and will only use your personal information for the following purposes, to administer your account and to provide products and services you have requested from us. We will never sell your data on to third parties. Under the General Data Protection Regulations, which is law from May 2018, we are required to gain your consent to process your personal data and will also request your consent as to the methods we can use to contact you.

Passing data

We may contact you as advised by Ford, Nissan or Mazda and/or our other suppliers to ensure the ongoing safety and care of your vehicle and any policies are maintained, and the replacement of your vehicle and car care related products. We will register your vehicle keeper details and will cross check your data with DVLA to ensure accurate and timely communications can be made.

Marketing We may contact you during your ownership cycle for essential work such as reminders of MOT and services. We check driver and vehicle profiles including drive time to our dealership, vehicle age and type of work due to help prioritise customer contact. We compile data from various sources in to one place to deliver a more personalised experience for you.

You may opt out of any form of marketing by expressing your wish to do so when we check or collect your personal information, or by contacting us via emailing mail@patkirk.com

When you visit our website we will use cookies on your browser. Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. We may track your interactions with Pat Kirk Ltd via e-mail and text activity and record phone calls for quality and training purposes.

Finance Applications

If you should apply for finance from us the information you provide specifically for this purpose will be disclosed to various finance providers for the purpose of considering the application. The finance companies may use this information to carry out searches with credit reference agencies and other regulatory and statutory bodies. A record of those searches will be kept and may be used by other lenders in assessing applications from you and members of your household for credit in the future. The finance companies will cross-check this information with other lenders to prevent fraud and may use this information for statistical or marketing purposes. The finance companies may use credit scoring as part of their decision making process. In some cases, the information provided on this form may be disclosed to a credit reference agency, such as Experian or Equifax. Credit reference agencies may also use this information to carry out further searches for other regulatory and statutory bodies. They may also disclose information to other companies and the finance providers may use such information to advise you of any of our or their services or of another person's services which may be relevant to you. We will on request tell you of the purposes for which we will use this information.

Your right to withdraw consent

Except as required by law, we will not use or disclose your personal information for any purpose for which you have not given us your consent or later withdraw your consent. If you withdraw consent, you agree that in spite of this withdrawal we may continue to use the personal information previously provided to us to the extent that we are contractually obligated to do so and to the extent necessary to enforce any contractual obligations you may have for example a finance agreement.

Where your data is stored

We retain your details for as long as we have evidence that you still own the vehicle unless you ask us to delete these details sooner. We take steps to ensure any business we work with have security protocols and policies in place to manage and record your data privacy and preferences correctly and that your data is stored securely. The security of your data is paramount. Documentation can be supplied on request from us upon request.

Your Rights

Under the General Data Protection Regulations, you have the right to:

- Request copies of your data
- Rectification of your data
- Erasure of your data
- Object to us or restrict the processing of your data and where our systems allow, give electronic access to copies of your data in a digital format.

Pat Kirk Ltd reserves the right to update or amend this data privacy notice in line with customer feedback or updates in legislation and it will be published at www.patkirk.com.